Search Engine Optimization (Best seo affiliate Program) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma. This is partly due to the fact that it’s such a new and rapidly changing field, and partly due to the fact that Best Seo Affiliate Program practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist Best seo affiliate Program terms in plain English… </p><p>AdWords </p><p>See ‘Sponsored Links’. </p><p>algorithm </p><p>A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue). </p><p>article PR </p><p>The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website’s search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you’re proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.) </p><p>article distribution lists </p><p>User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) which accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See also ‘article PR’. </p><p>article submission sites </p><p>Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also ‘article PR’. </p><p>backlink </p><p>A text link to your website from another website. See also ‘link’. </p><p>copy </p><p>The words used on your website. </p><p>copywriter </p><p>A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also ‘Best seo affiliate Program copywriter’ and ‘web copywriter’. </p><p>crawl </p><p>Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door. </p><p>domain name </p><p>The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site. </p><p>ezine </p><p>An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website. </p><p>Flash </p><p>A technology used to create animated web pages (and page elements). </p><p>free reprint article </p><p>An article written by you and made freely available to other webmasters to publish on their websites. See also ‘article PR’. </p><p>Google </p><p>The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking! </p><p>Google AdWords </p><p>See ‘Sponsored Links’. &